Accelerate Predictable Delivery of High-Quality Software
We help mid-sized product organizations cut release lead time, lower escaped defects, and convert validated user insight into shippable software—without increasing headcount.
Through embedded senior advocacy, executable specifications, and lean product delivery practices, you gain a repeatable system for innovation and reliable flow of value.
Outcome Focus: Faster cycles, higher quality, confident frequent releases.
Technical Consultancy
Unleash maker performance by removing non‑technical drag. We embed senior engineering advocacy that protects focus, clears delivery friction, and translates leadership intent into executable targets without process theater.
Senior Developer Advocate
Hands‑on senior engineer (~60–70% coding) + delivery catalyst. Not a theorist or framework vendor. We simultaneously uplift code quality, pipeline stability, and feedback clarity so teams ship with confidence.
What changes: Less context switching caused by status meetings; fewer ad‑hoc directives from non‑technical intermediaries; clearer evidence for leadership; faster safe merges & deploys.
Technical Advisor
Independent technical due‑diligence on architecture, scaling, and tooling decisions replaces opinion chains with grounded assessments—preventing expensive missteps early.
Technical Recruiting
We help identify developers with learning velocity and breadth (not stagnation in one stack) and reduce false positives created by keyword filtering.
Organizational Impact: Higher throughput per headcount, reduced escalation noise, accelerated capability maturity, and sustained internal ownership (no dependency on permanent external coaching).
Strategic Infrastructure & Cost Optimization
Reclaim margin by right‑sizing infrastructure. A deliberate cloud exit or partial repatriation of steady workloads can cut recurring infrastructure spend dramatically while increasing architectural flexibility and sovereignty.
Beyond Cloud Cost Spikes
We analyze workload profiles (I/O profile, CPU baseline, egress patterns), data gravity, and latency needs to select which workloads to retain in cloud and which to move. Result: lower steady-state cost, reduced bill volatility, improved observability, and clearer capacity planning.
Cloud Exit Economics
Case studies (e.g. public 37signals disclosures) show meaningful annual savings by exiting generalized cloud for predictable workloads. We quantify your avoidable premium (compute + storage + network) vs owned or dedicated alternatives and model payback periods.
Modern Infrastructure Operations
Current tooling (IaC, orchestration, automated patching, unified logging) has made running owned or hybrid infrastructure comparable in effort to pure cloud administration. We apply automation, unified telemetry, and security hardening to keep operations predictable.
DevOps Enablement
Autonomous product teams own build, test, and runtime. We help establish the technical and organizational patterns for safe, frequent production delivery.
Flexibility Gains: More granular cost control, hardware lifecycle planning, sovereign data placement, and freedom to optimize for performance or compliance without per-service pricing constraints.
Product Evolution & Impact
Accelerate validated learning. We reduce time from concept to first real user interaction and instrument adoption so you double down on what works and retire waste quickly.
Continuous evidence (usage, retention, behavior signals) guides iteration pace and keeps investment aligned with measurable outcomes instead of assumption-driven roadmaps.
Custom Software Development
Build maintainable, high-signal solutions. We augment or deliver in a way that transfers practices—test strategy, evolutionary architecture, continuous delivery—that persist long after engagement end.
Outcome: Durable codebase health, lower future change cost, and internal capability uplift.