Article Archive

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19.01.2026

Iterative Design: What Software Can Learn from Rockets

SpaceX builds rockets the way great software teams build software — through rapid iteration, learning from failure, and relentless focus on the fee...

16.01.2026

When "Developer Advocate" Meant Something Else

The term "Developer Advocate" has been co-opted comfortably by marketing departments. But originally, it meant a senior engineer with the authority...

09.01.2026

Treating Developers With Respect

Respect for software developers is not a perk — it is a prerequisite for building anything worth using. Most developers are introverts who have no ...

06.01.2026

We Don't Take Advice From Non-Developers

When critical decisions about software development are shaped by those who've never written production code, organizations pay a recurring tax: fai...

31.12.2025

Technical Practices That Drive Business Results

Certain software development practices may sound purely technical, yet each one solves a concrete business problem — reducing risk, accelerating de...

28.12.2025

Following the Plan Into the Mountain

On December 20, 1995, a highly trained crew flew a perfectly functioning aircraft into a Colombian mountainside. They followed their plan with prec...

22.12.2025

Software Development Is Design: A Fresh Perspective for Business Leaders

Software development shares more with architecture, industrial design, and creative problem-solving than with manufacturing or construction. Unders...

19.12.2025

It's Just a Simple Rewrite — A Story of Estimates, Egos, and Eventual Success

The leadership team was confident: twenty years of working Delphi code, clear requirements, and a modern Java stack. What followed was two and a ha...

16.12.2025

Kubernetes for the Rest of Us: Starting Small with k3s

Kubernetes has earned a reputation as complex infrastructure reserved for large-scale operations. Yet modern lightweight distributions like k3s, co...

13.12.2025

Cypress Beyond Testing: Executable Demos for Your Pipeline

What if every product demo you gave also served as a quality gate in your CI/CD pipeline? Cypress, traditionally positioned as an end-to-end testin...

10.12.2025

Complexity in Software: What Non-Technical Leaders Need to Know

Software development is fundamentally complex, not merely complicated, yet most organizations manage it using approaches designed for predictable s...

07.12.2025

Why We've Tried to Replace Developers Every Decade Since 1969

Every decade brings new promises: this time, we'll finally make software development simple enough that we won't need so many developers. From COBO...

04.12.2025

Intrinsic Motivation and Software Developers

Intrinsic motivation is the quiet force behind the best software you've ever seen: the tools that feel thoughtfully crafted, the systems that behav...

01.12.2025

Bridging the Great Divide

By bringing organizational intelligence and embedded technical advocacy into daily operations, organizations can replace assumptions with evidence ...

28.11.2025

The Engine of Predictable Software Delivery

Predictable software delivery is not about magic; it's about discipline, amplified by AI. Core engineering practices — like test-first development,...

25.11.2025

Why Leaders Must Own the Journey and Work ON the System — Not Delegate It

Methodologies cannot be installed like software. Big-bang rewrites fail — Netscape and Borland learned this the expensive way. Arbitrary deadlines ...

22.11.2025

Reclaim Your Organization

Too many organizations lose their best developers not to better offers, but because of methods that treat humans like manufacturing inventory. Pred...

19.11.2025

The CTO: Between Faith and Physics

Organizations crave predictability—frameworks, timeboxes, and budgets that promise control over software delivery. But software obeys its own laws:...

16.11.2025

How to Govern Without Control

Leaders want both stability and innovation, but these forces pull in opposite directions. Many organizations reach for control—the illusion of safe...

13.11.2025

Agile, Meet AI: Your Stand-Up Just Got Automated

For two decades, Agile transformed software development — moving teams from Gantt charts to working code, from waterfall to continuous delivery. Bu...

09.11.2025

Grateful Boundaries: Consultants and Software Developers

Every successful transformation requires two distinct superpowers: consultants who can see and articulate systemic problems that insiders no longer...

07.11.2025

Management Frameworks Don't Fix Software Teams—Gratitude and Software Development Do

Management frameworks arrive with canvases, ceremonies, and dashboards—tools that help organizations see their bottlenecks, overload, and rework. T...

05.11.2025

Why the 'Raw Dogging' Team Beats the Factory Method

Management often treats software development as an assembly line—imposing process frameworks like Scrum, SAFe, or OKRs in pursuit of predictability...

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17.09.2024

What Is Continuous Integration

Continuous Integration (CI) is a practice where team members frequently integrate their work into the main codebase, ensuring that the software pro...

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15.09.2024

Why You Should Introduce a Senior Developer Advocate into Your Team

Making Software Development More Cost-Effective

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09.07.2012

Stoos Stampede 2012

July 2012, Amsterdam, The Netherlands 09 Jul 2012, By Stephan Schwab

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05.07.2012

Agile Roots 2012

June 2012, Salt Lake City, USA 05 Jul 2012, By Stephan Schwab

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04.07.2012

SF Agile 2012

June 2012, San Francisco, USA 04 Jul 2012, By Stephan Schwab